Book Sean
Book Sean
Vet & Media Expert: Media, Press & Brand Work

Expert Vet for Media, Press & Brand

Dr Sean McCormack MRCVS is a UK vet media expert and spokesperson. He provides accurate, engaging comment and content on pet health, animal welfare and wildlife for national press, broadcasters and brands, and writes a weekly national newspaper vet column.

Credible content, written by a qualified vet

Animal content online is full of myths. Sean makes sure yours isn’t. As a practising vet with more than 16 years in the profession, he turns complex veterinary science into clear, friendly advice that readers and viewers trust, and he can deliver it in writing, on video or on audio.

What Sean can do for you

Expert comment for press and broadcast
Fast, quotable and accurate reaction on pet health stories, animal welfare issues, seasonal wildlife stories and new research. Sean has been quoted in or written for The Sunday Times, The Guardian, The Telegraph, Daily Mail, Evening Standard, Metro, Forbes and HuffPost.
Columns and long-form writing
Sean writes Paws & Claws, a weekly pet advice column in The Sun on Sunday answering readers’ questions, with a readership in the millions. He writes features, advice articles and blogs on dogs, cats, small pets, nutrition, behaviour and British wildlife.
Brand spokesperson and campaigns
As Head Vet at Tails.com, Sean has fronted advertising, content marketing and social media campaigns. These range from body condition scoring and separation anxiety guides to a gourmet “à la bark” dinner, starring Sean and Noodle the office dog and helping produce a music track for dogs called ‘Raise the Woof!’. He can bring the same credibility to the right brand partner in pet care, wildlife, gardening, outdoor or sustainability.
Video and social content
Short-form, social-first video is Sean’s natural habitat. His Instagram (@thatvetsean) mixes wildlife rescues, myth-busting and pet advice with plenty of humour. He scripts, presents and often films his own content.
Professional and CPD content
Sean lectures for veterinary CPD providers including The Webinar Vet, VTX CPD and Central CPD, on topics from nutrition and welfare to sustainability and “One Health”.

Topics Sean covers

  • Dog and cat nutrition, weight management and treats
  • Pet behaviour, including separation anxiety and enrichment ("a tired dog is a happy dog")
  • Pedigree dog health, welfare and extreme brachycephalic (flat-faced) breeds
  • Seasonal pet safety: heat, fireworks, toxic foods, travel sickness, fleas and ticks
  • Exotic pets and responsible ownership
  • British wildlife: beavers, hedgehogs, bats, birds of prey, spiders and garden wildlife
  • Rewilding, species reintroduction and urban nature
  • Sustainability in veterinary practice and pet care
  • Vet wellbeing and pet loss
  • Wildlife gardening

Campaigning for animal welfare

Sean is a passionate, outspoken advocate for the welfare of pedigree dogs. He has spoken to The Sunday Times about the rising popularity of extreme flat-faced breeds and the suffering it can cause. He has also challenged advertisers who use brachycephalic dogs in campaigns, and he discussed the issue on his podcast with leading researchers Dr Rowena Packer and Alison Skipper. His message is evidence-based and never preachy: love the dog, choose health first.

Selected media highlights

BBC One
Wild London with Sir David Attenborough (2025): Ealing Wildlife Group’s beaver, harvest mouse and hedgehog projects featured
BBC
Autumnwatch 2022 (edible dormice); Springwatch 2024 (pet flea treatments in our rivers) and 2025 (Ireland’s last corncrakes); The One Show: wildlife contributor
ITV
This Morning and Lorraine: pet and wildlife expert
CBeebies
Teeny Tiny Creatures: releasing harvest mice with presenter Chantelle Lindsay and children
Channel 5 News
Spider Season: taking live spiders into a reporter’s kitchen
Radio
BBC Radio 4, You and Yours; BBC Radio London; RTÉ Radio 1, Mooney Goes Wild
2026
International coverage of the Ealing Beaver Project: CNN, NPR, CBC and the BBC
The Sunday Times
Video and article on extreme brachycephalic breeds
Film
Beavers in Paradise live screening and Q&A
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Why work with Sean?

Qualified and accountable

MRCVS-registered, so his advice meets professional standards

Media-trained and camera-ready

Experienced on live TV and radio, and comfortable with quick turnarounds

Two specialisms in one

Pets and wildlife, so one expert covers both

Engaged audience

A loyal following across Instagram, Facebook, his podcast and Ealing Wildlife Group's community

Frequently asked questions

Can I get expert vet comment from Sean for a news story?
Yes. Sean regularly provides expert comment on pet health, animal welfare and wildlife stories for national press and broadcasters. Contact his agent, David Foster Management, for press requests, and include your deadline.
Sean works with carefully chosen brands whose values match his own, particularly in pet care, wildlife, the outdoors and sustainability. He is Head Vet at Tails.com and has fronted their campaigns and content. All brand enquiries go through David Foster Management.
Written articles and columns, scripted or unscripted video, social media content, podcasts and audio, live talks and webinars.

Need a vet who can talk to anyone?

Contact David Foster Management on talent@dfmanagement.tv or +44 (0)1264 771726.
Press & booking enquiries
Watch Sean in action
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